How to choose the right type of content marketing for your small business
Content marketing has become the cornerstone of most smart business owners’ digital marketing strategies. Unfortunately, creating content, ensuring your content strategy and SEO strategy work together, and developing a content marketing calendar is WORK. A lot of work. And there are a ton of platforms you can include in your content marketing strategy. For example:
You can write a whitepaper and post it to your website, or create a landing page with a registration form connected to an inbound marketing campaign, then promote your whitepaper on Facebook, Twitter, LinkedIn, Instagram, Pinterest, etc.
Work with a videographer create a video and post it in to your website and in social channels
Create your own low-budget video content using your phone and a live platform such as Facebook live
If public speaking is part of your small business marketing strategy, you can upload presentations, case studies, or e-books to Slideshare
Write articles and post information to your LinkedIn account
Write a blog post every week
Use traditional PR to gain press coverage and SEO-building backlinks to your website
Publish an e-newsletter
And on and on and on…
What small business owner has time for all this? Even large companies struggle to keep up with it all. And there’s nothing worse than setting up an online profile and then abandoning it. Especially because Google is now telling us that buyers, even B2B buyers, are moving themselves down the sales funnel, avoiding actual human contact until absolutely necessary.
As a former business owner and entrepreneur, I know you guys are busy people. It’s important that you recognize your strengths and outsource your content marketing if you know you can’t follow your own content marketing calendar. Hiring a writer can help you create great content and ensure your it is published on a timely basis. Outsourcing content can also ensure you have more time for building your business and servicing your customers. Plus, if you select a writer with SEO experience, your content will include target keywords, helping you gain extra search engine visibility from their efforts.
So take your time. Think about what you actually can do. Pat yourself on the back for what you accomplish. Keep your eyes open for new opportunities, but remember that just because a new social media platform exists or that a new form of content is suddenly all the rage, you don’t have to use it.