All in Marketing Strategy
You need to attract your prospective customers to your new website. It’s not easy. You’re competing with literally thousands of other websites, and many of them already have the attention and trust of your target market and Google. The only way you can win is to understand Search Engine Optimization marketing (SEO marketing) so you can implement SEO best practices.
When you’re thinking about starting a business, it’s easy to get caught up in the excitement of your new business ideas. That “starting a new business excitement” is a wonderful thing, because it can propel you past self-doubt, give you the energy you need to work long hours, and give you faith when the going gets tough. These three keys to small business success that I discovered when starting and growing my business.
I belong to several Facebook groups for small business owners and entrepreneurs. These groups are an excellent place for new entrepreneurs to learn from more experienced small business owners, get feedback on ideas, and ask questions. One question I often see posted is, “Do I really need a website for my business?” Here’s the short answer: YES!
Consistency is a key part of branding. If you can’t respect your own brand, you certainly can’t expect others to respect it either. To maintain consistency, it is important that you have a strong brand. Consistency takes effort, but that effort is well worth it for small businesses for 3 very important reasons.
Marketing isn’t just about creativity. Being creative is very important, but creativity without an integrated marketing strategy is like a medical diagnosis without an exam. Marketing ideas should be developed after research and strategic planning, but often they are not.
Most law firms and CPA firms complain that they have many clients who could use other services their firm provides, but they just can’t seem to cross-sell these services. There are three reasons for this cross selling challenge…
New innovative ideas are not something reserved exclusively for creative types. While it can be more difficult for some businesses to innovate than others, here are three ways your small business can develop innovative business ideas if you keep these three things in mind.
Have you seen the commercials in which Payless shows how they duped influencers into raving about their $20 shoes and offering to pay up to $640 for a single pair? Similar to the old Folgers Instant Coffee commercials from my childhood, the point was supposedly to show that the quality of the featured product was higher than the average consumer might think. Instead, I think both commercials illustrate the importance of marketing.
When a person can’t understand something, they will make choices based upon the things the do understand. Sometimes those things are not what you want your potential customers to be thinking about. Here are five factors that must be part of your marketing strategy if you want your prospects to understand and focus on your small business’ marketing message
If your small business hasn’t kicked off the strategic planning process, here is a framework you can use to get started on setting business goals and creating your business and marketing plan.
Once upon a time, we all learned about the 4 Ps of marketing – product, place, price, and promotion. Recently, I heard a speaker mention an article in Harvard Business Review that suggested that the 4 Ps of marketing are dead and should be replaced by a better model – SAVE. SAVE replaces the 4 Ps in a way that makes a lot of sense for service-oriented small businesses.