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When you’re thinking about starting a business, it’s easy to get caught up in the excitement of your new business ideas. That “starting a new business excitement” is a wonderful thing, because it can propel you past self-doubt, give you the energy you need to work long hours, and give you faith when the going gets tough. These three keys to small business success that I discovered when starting and growing my business.
Marketing isn’t just about creativity. Being creative is very important, but creativity without an integrated marketing strategy is like a medical diagnosis without an exam. Marketing ideas should be developed after research and strategic planning, but often they are not.
Writing is a big part of what I do for a living. People often tell me that they could never do my job or that they struggle with writing. While it is true that everyone has their own “thing,” and that writing is fairly easy for me, there are some simple business writing tips you can use to improve your writing if it does not come easily to you.