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Hi! I’m Christina. I’ve been a retail buyer, personnel and operations manager, in-house marketing manager, and most importantly - a successful small business owner for nearly 10 years. After selling my business, I got my Master’s in Organizational Leadership and now I’m the EVP at a digital marketing company. Now that I’m a few years away from business ownership, my entrepreneurial bug has bitten me again. This blog is an opportunity for me to share what I’ve learned in the past 25+ years. I hope you learn from my successes (and my mistakes)! You can learn more about me by viewing my LinkedIn profile.

5 tips for clear communication

5 tips for clear communication

5 tips for clear communication

Several years ago, I heard a physician from a Marcus Professor of Human and Molecular Genetics at the Medical College of Wisconsin speak. In 20 minutes, he explained stem cell science, genetic testing, animal testing, and the FDA approval process. I actually felt like I understood everything he said. That’s a gift.

Most people think that in order to seem more intelligent, it is important to use bigger words and construct more complicated sentences. Actually, the reverse is true. People who are truly intelligent are clear communicators. They can explain something very complex in such a way that ordinary people are able to understand what they’re saying. This doesn’t mean that you need to be Albert Einstein in order to write or speak clearly, but it does mean that crystal clear communication requires the willingness to get away from industry jargon and stick to plain English. That’s hard. It’s much easier to rely on buzzwords and generalizations.

The next time you need to explain something, try these five tips for clear communication:

  • Think about the one thing you want the other person to do. Focus your explanation on achieving only that one goal.

  • Explain just enough for the other person to understand the basics, then stop.

  • Use short words.

  • Write short sentences.

  • Be specific.

If you’re trying to introduce your business to someone or to sell something, your prospect doesn’t need to understand EVERYTHING, just enough to ask the next question. By taking the communications process one step at a time, you can become a master of clear communication skills.



What’s your small business marketing plan?

What’s your small business marketing plan?

Content marketing - keep it simple!

Content marketing - keep it simple!