Three keys to success when starting a small business

When you’re thinking about starting a business, it’s easy to get caught up in the excitement of your new business ideas. That “starting a new business excitement” is a wonderful thing, because it can propel you past self-doubt, give you the energy you need to work long hours, and give you faith when the going gets tough. These three keys to small business success that I discovered when starting and growing my business.

What every small business can learn from the Payless/Palessi influencer stunt

Have you seen the commercials in which Payless shows how they duped influencers into raving about their $20 shoes and offering to pay up to $640 for a single pair? Similar to the old Folgers Instant Coffee commercials from my childhood, the point was supposedly to show that the quality of the featured product was higher than the average consumer might think. Instead, I think both commercials illustrate the importance of marketing.


Content marketing - keep it simple!

Creating quality content is an important marketing strategy, but knowing too much can actually make it easier for prospective customers to say no. It is important to create quality content that communicates enough for a prospect can ask a follow–up question, but not so much that they can talk themselves out of the purchase. So what does this mean for you?


How to rethink the 4 Ps of marketing

Once upon a time, we all learned about the 4 Ps of marketing – product, place, price, and promotion. Recently, I heard a speaker mention an article in Harvard Business Review that suggested that the 4 Ps of marketing are dead and should be replaced by a better model – SAVE. SAVE replaces the 4 Ps in a way that makes a lot of sense for service-oriented small businesses.