All in Confidence

How to stop saying I’m sorry all the time

Most people want to be likeable. That’s a good thing, because the desire to be likeable leads us to behaviors such as minding our manners, fighting fairly, or providing “constructive feedback” rather than just telling our co-workers what we really think. Unfortunately, research shows that for many women the need to be likeable leads to a tendency to apologize when no apology is needed.